luminox
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Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations.

He partnered with a friend, Richard Timbo, and Luminox was born in 1989 (Lumi is Latin for light, Nox is Latin for night) driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches.