Armenta believes that through art we have a voice and a message that needs to be heard. The underlying message that is intricately woven through out each collection is to challenge the status quo, embrace diversity, and embrace the struggle to make a difference. Change does not come easily and does not come without sacrifices.

Armenta is inspired by other artists and great leaders, and their stories they tell through their art or the struggles that they have overcome. Therefore, many of the pieces are inspired by famous works of art found throughout Spain, such as poetry, paintings, architecture, and sculptures. Certain pieces are physical representations of images found in works of art, which is to pay homage to the artist’s message of inspiration.

For Armenta, jewelry is about the creative process and the deeper meaning behind art. Designs often come to me at night or in a dream. Therefore, I believe that it should not be limited by one element, but rather explore all elements and create the unexpected.

In search of my own Duende I discovered a window into the work of Spain’s most famous and important poet of the twentieth century, Federico García Lorca. I've been captivated by Lorca's idea of "duende".